Category
On-Page SEO
7 publications
hreflang without pain: implementation for multilingual sites
Hreflang patterns validated in global projects, with real audit examples, tools, and what breaks in practice.
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HARO is dead: the alternatives that still work in 2026
HARO became Connectively and was shut down on December 16, 2024. Here are the platforms still landing real citations in authoritative outlets.
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Featured snippets: how to structure content for position zero
The formats Google promotes to snippets follow measurable patterns. Heres how to model paragraphs, lists and tables to capture position zero.
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Headings H1-H6: the structure Google actually reads
Heading hierarchy is not typographic decoration. It is the semantic skeleton that tells Google what is topic, subtopic, and noise.
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Schema markup that earns rich results: a guide by type
A map of the schema types with the highest display rate in live SERPs, with eligibility data and implementation traps to avoid.
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Image optimization: alt text, weight and LCP in practice
A practical checklist for fast, accessible images, with real LCP numbers, format choices and alt text that helps both SEO and users.
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Anchor text: natural distribution vs over-optimization
What separates an organic anchor text profile from one that screams manipulation to Google. Data from 400 audited domains.
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